Anything work related. Code, Sitecatalyst, analytics.
Chris Berry, a friend and colleague wrote a very interesting post on the analytics of restaurant menus. Chris took a restaurant’s online menu and analyzed the prices of items, numbers of items, average prices and much more. This is Chris’ first stab at it but the mind leaps at the …
A co-worker Mark and I were discussing the changes going on in the various media industries of late. First the recording industry is taking a thrashing with groups like Radiohead and Nine Inch Nails releasing albums online and giving the record labels pinks slips. They, the recording industry, are now attempting …
Chris Berry went on a tear about page views and how they are the “Hits” of the 1990’s and for the most part I would concur. Page Views are not the most useful metric. And he asks, “What is the value of the metric?” mentioning the rise of JQUERY and Flash …
Andrew Chen posted this interesting piece on A/B split testing: http://andrewchenblog.com/2009/03/02/does-ab-testing-lead-to-crappy-products/ which in turn caused someone in my twitterverse, to comment that metrics are not a substitute for strategy. And he is correct, however metrics can tell you whether your strategy worked or not. They can also help identify gaps in …
Chris Berry responded to a post that another collegue, Maciek made regarding productivity and cheapening of their product or lowering their labour costs versus niche markets. I think the point that both are trying to make, without actually saying it is that is always about profit. The catch is in ensuring …
You know what web analytics needs? Open source! Open Source has a wide array of benefits. First, it forces standards. Now the WAA is hard at work in standardizing definitions, but the output is only half the challenge. Browsers are mostly standardized (come-on IE!) and so the missing link is the data collection package. Standardized …
I managed to come up with a representation of traffic for a customer where I could easily show how traffic was moving around because looking at numbers it was hard to get across. While this answers the small problem the bigger problem is that for each page it expands almost …
Doesn’t do this at all – 1 Does this rarely – 2 Does this occasionally – 3 Does this sometimes – 4 Does this often – 5 Does this all the time! – 6
Jim Sterne just posted on the WAA blog about privacy and disclosure. While I agree with him and Seth Godin that you need to get users to opt-in to recieving email, I don’t think the same holds true with web metrics provided they are anonymous. Yahoo is requiring and enforing …
A few friends had funny reactions to this survey I put up. Judging from some of the reactions, you’d think I was asking them to rate themselves instead of me. Maybe they feel bad by association. Boy I hope not. I think part of the reluctance is because, as one person put …