Myth of the iphone app

There is this idea that if you can build an iPhone app you can ride the next dot-com type wave to millions of dollars. Take the guy who made the iPhone app that tells you you’re rich and lets you know if anyone else with the same app is nearby. …

It’s always prime time

A co-worker Mark and I were discussing the changes going on in the various media industries of late.  First the recording industry is taking a thrashing with groups like Radiohead and Nine Inch Nails releasing albums online and giving the record labels pinks slips.  They, the recording industry, are now attempting …

Screw page views? Not quite yet

Chris Berry went on a tear about page views  and how they are the “Hits” of the 1990’s and for the most part I would concur.  Page Views are not the most useful metric.  And he asks, “What is the value of the metric?” mentioning the rise of JQUERY and Flash …

Metrics are not a substitute

Andrew Chen posted this interesting piece on A/B split testing: http://andrewchenblog.com/2009/03/02/does-ab-testing-lead-to-crappy-products/ which in turn caused someone in my twitterverse, to comment that metrics are not a substitute for strategy.  And he is correct, however metrics can tell you whether your strategy worked or not.  They can also help identify gaps in …