Dear CBC, I noticed the addition of the “Life” section to your website which posts articles such as, “The 7 at-home products for spa quality facial results” and “The most popular dog names of 2016“. I was a bit confused, as normally such riveting content can only be found on the …
With my work at the CBC, I struggled with explaining the value or ROI of certain tools or mediums, others are much easier.. Take TV for example. We can measure the lift of traffic to the website for any given advert. We were able to successfully measure the lift in …
Someone at the CBC shat the bed, to use a favorite colloquialism. I suspect the blame lies with the departed Kirstine Stewart who promoted “entertainment” TV over sports and other forms of television. If you look at the shows promoted during her tenure at the CBC you will note things …
I was reading the news this morning about the latest Rob Ford gaffe and the CBC had posted images of the protests going on outside city hall. It is pretty telling that this is actually going on in the first place. I don’t recall during either Mel Lastman’s or David …
The CBC has just received another 115 million dollar budget cut in the latest federal government budget. Faced with this significant shortfall in funding the CBC is now in a position where it has to trim another 650 jobs. I think former CBC president Robert Rabinovitch put it best, “This …
I don’t normally write about what I do at work. Not out of modesty or anything, but rather I don’t want to let something out that shouldn’t be public knowledge. However, I had to write about this. One of the aspects of my job is managing the Google Search Appliance. …
Here is the presentation by the Current about the Butchers and on-line coupons. (pop-up player here) The program talks about how the butchers deal didn’t add up, and how the deal resembled a ponzi scheme with one set of coupons going to pay off another one. It is also a …
CBC Radio, rebels that they are, are pulling the CBC kicking and screaming into the world of syndicated content. You can now begin to share and embed radio content starting with the Q. Kudos to them!
As a Web Analyst the supposed holy grail of data usage and optimization is personalization. Disregarding the whole PI issue for the time being, the notion of a website that uses data to optimize itself to you; that tailors itself to your interests is awesome. Think of all the sites …
I was asked by the lovely and talented May if I would participate in CBC’s “It gets better” video. Of course I said “yes”. The opportunity to tell younger versions of me to hang on wasn’t something I could pass up. Of course after the fact you think of even …