Anything work related. Code, Sitecatalyst, analytics.
I love learning and I just learned something new today I thought I would share. It’s called Benford’s law and it has to do with mathematics. Don’t worry, it’s not hard. Isn’t that awesome?!! You’re probably thinking, “nice going dork, that is totally complicated.” You’re right it is. I can’t read …
Shoppers sent me this email with the headline: “Shoppers Optimum PLUS Bonus Offers – Just for you!” The problem is, it isn’t just for me. It has nothing to do with me. I have never bought cosmetics in my fucking life. Nor is it personalized in any way. There is …
So I was interviewed today for this CBC blog article entitled “Cellphones, social media and privacy: what are you really sharing?”, by Robert Ballantyne . I was chosen because I am the “mayor” of the CBC on Foursquare. If you have never seen foursquare it essentially a way of telling …
I hate it when people ask, “So what do you do for a living?” “I’m a product manager at the CBC for web analytics” At about this time the person I am talking to begins to blank out and wait for their turn to speak. My father has resorted to …
To be a good analyst you need to be an investigator. You have to have an inquisitive mind and question whether what you are seeing makes sense. It is too easy to collect numbers and say “this is the truth”, but the reality is it is never “the truth”. Let …
As Chris Berry noted in his recent post on personas and market segments, the intent is to impart a sense of empathy. While I would agree with this statement I think there is even more to it. Personas should evolve. That is, as new information comes to light that information …