Late nights and early mornings.

I am typing this at 2:30 in the morning on day 2 of usability testing. Basically wee have a bunch of people on the other side of the planet testing a website while we monitor their progress through a variety of technologies. Matt is sleeping on a beanbag. Poor guy …

This Ad stinks. Who cares? Only one metric matters.

Business Week has an article about letting users of social networks rate advertising through the use of things like StumbleUpon. While social networks is a great way to reach a segmented audience there are a  hitch that I think have not been addressed.  There have been countless ads for products …

Another open letter to Jim Prentice

My colleague Geoff Sowrey wrote what I think is a brilliant open letter to Jim Prentice. In fact he inspired me to write one of my own as well. If you don’t know who Jim Prentice is you can start here. If you don’t know what is going on then …

Things we know, we know

There are many things that one needs to explain to clients when discussing the implementation of a metrics plan.  I think all of these presentations should start with “WE DON’T GUESS” This is incredibly important to state.  We may infer, suggest and suppose, but we do not guess.  All of …