Web Analytics is easy…and hard.

Two of the worlds leading experts, Avinash Kaushik and Eric Peterson have been having a long term discussion on whether analytics is easy or hard. Am I going to answer the question once and for all. It is both. Now you might be wondering how I can claim to know …

Learning Experience

Five years ago I tried to start a business with a former co-worker and friend. The idea was to create an online dating website for Ukrainians. They are the 3rd largest ethnic group in Canada. I designed the site and built the front end, Roman did the paperwork and Chris …

I’m in yur surveyz, mining yur dataz.

Avinash Kaushik just recently launched, or was part of a launch of a product called 4Q. Basically it is permissions based surveying that asks four questions. Surveying is a great way to find out what your users are thinking, because you get the information straight from the horses mouth so …

A data-driven life.

I wish I lead a data driven life. There is something very… reassuring about data. The numbers are, what the numbers are. As a business it is very easy to see how data can be inserted into the day to day managings. “Gee, providing our customers with a users manual …

Information-seeking behavior – A better mousetrap?

As search engines get better, and more relevant we have to look at our own efforts and see if there are ways to improve our own search behavior as well. In fact, if you search for “information-seeking behavior” you get 204,000 results from Google; which is far too much information …

Advertising vs. privacy

A co-worker sent me this article because he likes to see me get riled up. The article is about a company called NebuAd which claims it has balanced the privacy/advertising dilemma. “Mr. Dykes said NebuAd requires ISPs to ask their customers whether they want to opt out.” First of all …