Anything work related. Code, Sitecatalyst, analytics.
…doesn’t mean you understand statistics. I am not even going to pretend that I understand all there is to know about statistics. I know enough however, in the course of my job to understand the prinicple of causality and correlation. Causality (but not causation) denotes a necessary relationship between one …
Chris Berry wrote an interesting post on his Eyes on Analytics blog entitles “On the Exxon Valez of Privacy”. I recommend you read it. It is about the potential damage that can be done by a web analyst if they are not careful with data and privacy. I had a …
I have been too busy as of late to write much. I was in NYC working on a usability test with a client and then working on writing up the report. I learned a few valuable lessions. When you are attempting to solicite information on how users “feel” in regards …
Would you rather have 10 new customers each purchasing once, or 1 existing customer who has purchased 10 times? Mike Sukmanowsky responded to my “Conversion is King, but what is a king without his minions?” post and he got me thinking about customers, recency, loyalty, etc.. Mike writes “Conversions are …
So I was talking with my co-worker Patrick Glinski about my notion of conversions being the only metric that matters and he brought up an interesting problem with it. If you have a business, and your only concern is sales (conversions) then over time you will lose because you are …
Chris Berry has a great post on his Eyes on Web Analytics blog titled, Aspiration, Temporal Analytics and Shower Curtains. Chris is discussing the challenge of measuring aspiration and why most of us don’t do it. I think it can be measured and analyzed but first you have to be …
I am typing this at 2:30 in the morning on day 2 of usability testing. Basically wee have a bunch of people on the other side of the planet testing a website while we monitor their progress through a variety of technologies. Matt is sleeping on a beanbag. Poor guy …
Business Week has an article about letting users of social networks rate advertising through the use of things like StumbleUpon. While social networks is a great way to reach a segmented audience there are a hitch that I think have not been addressed. There have been countless ads for products …
My colleague Geoff Sowrey wrote what I think is a brilliant open letter to Jim Prentice. In fact he inspired me to write one of my own as well. If you don’t know who Jim Prentice is you can start here. If you don’t know what is going on then …
There are many things that one needs to explain to clients when discussing the implementation of a metrics plan. I think all of these presentations should start with “WE DON’T GUESS” This is incredibly important to state. We may infer, suggest and suppose, but we do not guess. All of …