Chris Berry went on a tear about page views and how they are the “Hits” of the 1990’s and for the most part I would concur. Page Views are not the most useful metric. And he asks, “What is the value of the metric?” mentioning the rise of JQUERY and Flash …
Bank’s suck. No seriously they do. They are behemouth organizations that are slow to change, don’t give a shit about their customers, and are inherently dishonest. All one has to do is look at the current financial mess they have gotten themselves into to see that they were doing something …
Bank’s suck. No seriously they do. They are behemouth organizations that are slow to change, don’t give a shit about their customers, and are inherently dishonest. All one has to do is look at the current financial mess they have gotten themselves into to see that they were doing something …
Andrew Chen posted this interesting piece on A/B split testing: http://andrewchenblog.com/2009/03/02/does-ab-testing-lead-to-crappy-products/ which in turn caused someone in my twitterverse, to comment that metrics are not a substitute for strategy. And he is correct, however metrics can tell you whether your strategy worked or not. They can also help identify gaps in …