I have written a few times about email marketing.
THE NEWEST IN EMAIL FAIL…AIR CANADA!
I am by no means an expert, but I know what I hate and I don’t hate this. Tiger direct sends me mail everyday which I don’t mind it because with a glance I can see whether or not it is to my taste. They advertise computer and computer components which are relevant to my interests. But check this out:
They know I left my cart and are reminding me about it. They provide a time limit to give a sense of urgency. They give me a direct link to see my cart and a code with which to provide an agent should I wish to perform this purchase on the phone. Brilliant. Just brilliant.
I would love to see what the conversion rate is on this; I bet they make a mint off of it. This is the sort of sensible, well thought out marketing emails that I want to receive. Well done Tiger Direct!