Oops…

I was showing my co-worker how easy wordpress blogs are and accidentally screwed up my site.  Because all the ports are locked down at work I wasn’t able to login and fix it.  My site went the whole day without CSS.  Lesson learned.

Which would you rather have?

Would you rather have 10 new customers each purchasing once, or 1 existing customer who has purchased 10 times? Mike Sukmanowsky responded to my “Conversion is King, but what is a king without his minions?”post and he got me thinking about customers, recency, loyalty, etc..  Mike writes “Conversions are great …

Conversion is King, but what is a king without his minions?

So I was talking with my co-worker Patrick Glinski about my notion of conversions being the only metric that matters and he brought up an interesting problem with it.  If you have a business, and your only concern is sales (conversions) then over time you will lose because you are …

Conversion Rate – King of all metrics!

Chris Berry has a great post on his Eyes on Web Analytics blog titled, Aspiration, Temporal Analytics and Shower Curtains. Chris is discussing the challenge of measuring aspiration and why most of us don’t do it. I think it can be measured and analyzed but first you have to be …

Quality of Life

I am writing this from Victoria, BC.  The sun is shining and the weather is sweet.  I forget how nice it is here.  There is a cool breeze blowing so it is not too hot out.  I had a good lunch with Neil and Becky.  It is funny that standard …