Is it the season for crappy logos? Or is it just something with international sporting events. Check out this monstrosity for the Pan-am games being hosted in Toronto in 2015.
Yes I get the “T” and the “O” for Toronto Ontario but damn, comic sans anyone? Seriously it just looks like they loaded the font in illustrator and pulled it around a bit. Also what’s with the odd colors? Those are not Toronto’s colors.
Now this is a nice design. It’s the top of city hall, represents Toronto as the heart of Canada and forms a T…for Toronto
The Pan-am logo isn’t the ugliest sporting event logo though. That award goes to the 2012 Olympics.
I disagree with you on this completely. I remember reading a book on logo design, it says memorable logos are often controversial.
The logo with the maple leaf in this post is amateurish with no dynamics at all. It could mean anything. A Canadian union of some industry, may be.
The London 2012 logo has strong action visuals, its 80’s color scheme do take time to digest, but to me it’s eye-catching and gutsy.
The font of the Pan Am logo is a very modern and popular font called Bryant. I think you can find it in Wired magazine or some other trendy magazines. However, I think the font is too monospaced for this design. They chose this color scheme probably to represent the sun, field and water.
Pingback: Pan Am Games a disaster for Toronto | This is davehamel.com