Nike courage
Everytime I watch this I get goose bumps. That’s a sign of good marketing. However, to really experience it, read the profiles of the athletes. http://www.nike.com/nikeos/p/nike/en_US/courage
Café la Gaffe
So we went to Café La Gaffe last night for dinner. Having just discovered Baldwin street and having a disappointing previous experience we decided to go upscale with mixed results. Zuimei ordered the soup of the day was a seafood tomato soup that was phenominal. The hint of spice made …
The ship has already sunk, learn to swim
Chris Berry wrote an interesting post on his Eyes on Analytics blog entitles “On the Exxon Valez of Privacy”. I recommend you read it. It is about the potential damage that can be done by a web analyst if they are not careful with data and privacy. I had a …
Harvey Milk trailer
If you’re gay, and you don’t know who Harvey Milk is, then you need a hard slap up-side the head. Watch and learn:
Been busy
I have been too busy as of late to write much. I was in NYC working on a usability test with a client and then working on writing up the report. I learned a few valuable lessions. When you are attempting to solicite information on how users “feel” in regards …
What goes around comes around.
Toronto cyclists may hate Igor kenk, but they must also blame themselves
Oops…
I was showing my co-worker how easy wordpress blogs are and accidentally screwed up my site. Because all the ports are locked down at work I wasn’t able to login and fix it. My site went the whole day without CSS. Lesson learned.
Which would you rather have?
Would you rather have 10 new customers each purchasing once, or 1 existing customer who has purchased 10 times? Mike Sukmanowsky responded to my “Conversion is King, but what is a king without his minions?” post and he got me thinking about customers, recency, loyalty, etc.. Mike writes “Conversions are …
Conversion is King, but what is a king without his minions?
So I was talking with my co-worker Patrick Glinski about my notion of conversions being the only metric that matters and he brought up an interesting problem with it. If you have a business, and your only concern is sales (conversions) then over time you will lose because you are …
Conversion Rate – King of all metrics!
Chris Berry has a great post on his Eyes on Web Analytics blog titled, Aspiration, Temporal Analytics and Shower Curtains. Chris is discussing the challenge of measuring aspiration and why most of us don’t do it. I think it can be measured and analyzed but first you have to be …