Check out this email I received today in my inbox:
There’s nothing wrong with it right? They have it personalized, there are very clear offers, they might be relevant except… I just bought a fucking ticket to Tokyo.
Sending me a cheap offer three days later is like telling customers, “Gee, you should have been here last week when we had everything 80% off.” It doesn’t make me feel good. I can’t change my ticket and now I feel resentful and cheated by the price I paid.
Unless you’re planning on honoring it and giving me the discount don’t tell me about it!