Tag: Summit

Work

Adobe Summit 2016

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I was fortunate this year to get to go to Adobe Summit in Las Vegas. If you work in analytics, or marketing and you haven’t been to one I would highly recommend it.  Now obviously because it is put on by Adobe they talk a lot about their products, but …

Work

6 things I learned at Adobe Summit

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1. Your data is only as good as your implementation.  When we implemented SiteCatalyst for the CBC we did a good job.  I can’t knock it, but implementation has gotten so much better with the use of Tag Manager, Processing Rules and contextual data tags I strongly feel like we …