Anything work related. Code, Sitecatalyst, analytics.
So I was bouncing this idea around in my head for awhile. Originally I was thinking of a maximum salary. Like if we said you can only have a maximum income of $1M and every dollar after that gets taxed at 90% or something. But when I watched this video, …
With my work at the CBC, I struggled with explaining the value or ROI of certain tools or mediums, others are much easier.. Take TV for example. We can measure the lift of traffic to the website for any given advert. We were able to successfully measure the lift in …
I don’t normally write about analytic implementations. It’s not that I don’t enjoy them, or that I am not interested. It’s more that this is my bread and butter. I have invested a lot of time and effort in creating solid solutions to problems like page naming strategies and I …
Everyday in my LinkedIn I see posts on being a leader. If you go to the bookstore, there is an entire section devoted to leadership. “The 5 Levels of Leadership“, “The 21 Irrefutable laws of Leadership“, “Top 100 Best Ways to be a Great Leader“…and so on. Leadership is all fine and dandy …
I have written about effective email marketing and what I would do if I was in charge of an organization’s email campaigns. A bad email can hurt the customer experience,while a good email can totally make it. I have started receiving a great example of a group that does it …
1. Your data is only as good as your implementation. When we implemented SiteCatalyst for the CBC we did a good job. I can’t knock it, but implementation has gotten so much better with the use of Tag Manager, Processing Rules and contextual data tags I strongly feel like we …