The newest in email FAIL…Air Canada!

Check out this email I received today in my inbox: There’s nothing wrong with it right? They have it personalized, there are very clear offers, they might be relevant except… I just bought a fucking ticket to Tokyo. Sending me a cheap offer three days later is like telling customers, “Gee, you should have been [...]

Thoughts on email marketing

Every so often I feel stabby… okay fairly often. But one of the things that makes me most stabby is bad junk email. Advertisers seem to think they still live in the age of television. That they must pump a message out to as many people as possible and that the message must be the [...]

Myth of the iphone app

There is this idea that if you can build an iPhone app you can ride the next dot-com type wave to millions of dollars. Take the guy who made the iPhone app that tells you you’re rich and lets you know if anyone else with the same app is nearby. He sold 8 copies for [...]