Of Personas and Market Segments and Testing

As Chris Berry noted in his recent post on personas and market segments, the intent is to impart a sense of empathy.  While I would agree with this statement I think there is even more to it.  Personas should evolve.  That is, as new information comes to light that information …

House renos

So Zuimei and I bought a house and did some renos to it.  I wanted to show some pictures because when I was looking for ideas there were not a lot of examples of redone fireplaces.  I thought I should include some here for others to reference.  You can find …

Thoughts on evolution

I have been think a lot about evolution and how it can be applied to many different things. For example, human nature. Are people artuistic because of social pressures, religious fear or promise of reward, or is there a evolutionary root in which those individuals who engaged in altruistic behavior …

Cocina Lucero – Disappointing!

Zuimei and I went to Cocina Lucero for dinner last night and we were very dissappointed. We had seen the show Restaurant Makeover and thought it might be fun to try one of the places on the show.  Instead what I realized is there is a reason these places need a …